One big reason why your business should have a Facebook page or Pinterest account is because social media impacts SEO - big time. Read on for why! First of all... What is Social Media? According to the Merriam-Webster online dictionary, social media can be defined as any form of electronic communication (such as Web sites) through which people create online communities to share information, ideas, personal messages, etc. Social media are also an online medium through which individuals, companies or organizations can create, share, and exchange information, ideas, and interests in a virtual community. What is SEO? SEO is an abbreviation for search engine optimization or search engine optimizer. Search engine optimization is simply a combination of strategies, techniques, and tactics … [Read more...] about The Impacts of Social Media on SEO
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How Storytelling in Content Marketing Works For Your Business
One big mistake I see companies and entrepreneurs make when attempting to market themselves online is a lack of personality. When I click on an article or website I want more than just lists of what I should be doing or drab, cookie-cutter points. We live in a content-saturated world right now and there's bound to be a lot of duplicated information going around. One way you can count on standing out from the crowd is creating and sharing your story. Share a relatable story and sprinkle a piece of you into every piece of content you share and you'll create a community that follows you because they like YOU. And who do people buy from? People. But not just any people. People they know, like, and trust! Storytelling in content marketing isn't something to ignore. After all, we love a … [Read more...] about How Storytelling in Content Marketing Works For Your Business
Five Real Ways to Show Off the Human Side of Your Biz on Social Media
We all appreciate the human side of social media. Raise your hand if you totally ignore or reject obvious sales posts on Facebook? *hand raised* Remember, social media is meant to be social. People click into Facebook or head over to Twitter to interact with their friends and learn about interesting news. They don't log in to be inundated with sales pitches. So, then, why is social media so popular with business? Because people buy from people, especially people they know and trust. Social media allows us to form connections, build relationships, and take a peek at what a company is really about without having to make an appointment with the front reception. As consumers, we want to rally with the brands we buy from. We want to feel as though we're a part of their world. We want to … [Read more...] about Five Real Ways to Show Off the Human Side of Your Biz on Social Media