One big mistake I see companies and entrepreneurs make when attempting to market themselves online is a lack of personality. When I click on an article or website I want more than just lists of what I should be doing or drab, cookie-cutter points. We live in a content-saturated world right now and there's bound to be a lot of duplicated information going around. One way you can count on standing out from the crowd is creating and sharing your story. Share a relatable story and sprinkle a piece of you into every piece of content you share and you'll create a community that follows you because they like YOU. And who do people buy from? People. But not just any people. People they know, like, and trust! Storytelling in content marketing isn't something to ignore. After all, we love a … [Read more...] about How Storytelling in Content Marketing Works For Your Business